Fiverr Test Social Media Marketing Answer-2022

 Fiverr Test Social Media Marketing  Answer-2022

1)How does creating a social network marketing plan differs from a traditional marketing plan?

The staff requirements and skillsets for social marketing are different

There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

 

2) What non-financial measure of marketing is important to track?

CEO performance

New customer acquisition

 

3) What is a “vlog”?

  Video Blog

4) What are the four P’s of marketing?

Product, Price, Place, Promotion

 

5) What should a company post on Twitter?

All of the above

 

6) What would the marketing budget section of the marketing plan consist of?

The expected costs for each ad campaign based on the delivery method

 

7) What is the method for being linked to other users on LinkedIn?

Connections

 

8) How often should a marketing plan be revisited?

As often as needed in order to revisit the plan of action and revise any new actions

 

9) What place does Pricing have in marketing?

Different pricing levels can be tested to see what elicits the best consumer response

Marketing based on the pricing level relative to the competition is important

 

10) Why is it important to post to a blog regularly?

Keep readers engaged and also gives search engines content to index

 

11) What is meant by the concept of “viral” in social media?

Social media is spread to viewers by the consumer, growing in popularity

 

12) How can LinkedIn serve the company aside from social network marketing?

Job openings can easily be dispersed to qualified candidates on LinkedIn

 

13) What is a “call to action”?

Giving an advertisement’s receiver a specific direction such as ‘visit the site’

 

14) How far into the future should a company plan its marketing activities?

Indefinitely

 

15) What is the main reason traditional marketing will never completely go away?

It’s proven to work time and again

 

16) What style of blogging would be most effective for building relationships with customers?

Using the blog only for press releases

 

17) What can a company do to offset the cost of running a blog?

Place ads on the blog which generate pay per click income

 

18) What methods of social network marketing should a company always use it?

Depends on the company, their product, their audience

 

19) What is a contingency plan?

A set of actions to be taken if the original plan does not perform as anticipated

20) How can a company use the same material for both traditional and social network marketing?

Utilizing a television ad campaign online as well on their site and sites such as YouTube

 

21) What is “social media optimization”?

Creating content which easily creates publicity via social networks

Hiring people to create content for social networks

 

22) What is meant by the “blogosphere”?

The interconnected community of blogs via linking to each other

 

23) Which type of marketing would a company blog be considered?

Social Network Marketing

 

24) What is a method of marketing on Facebook which can reach several users by spending money?

Pay a third party to make posts to your account

Facebook Pay Per Click placed advertisements

 

25) What can a company do on Facebook apart from their page to create a following?

Use Groups, both companies originated and posting to other groups

 

26) What do updates to Facebook status resemble most closely?

Posts on Twitter

 

27) What is another term for “social media”?

Media Optimization

Consumer Generated Media

 

28) What should be the length of an effective blog post?

A few sentences mixed with several links to other sites and references

·                     A few paragraphs

 

29) What is meant by “Marketing Creative”?

The content for marketing and its creative aspect

 

30) What is the term used for a person who is receiving updates of another Twitter user’s updates?

Follower

 

31) What does the product portion of the 4 P’s of marketing focus on?

The product or service being marketed to consumers

 

32) What is the character limit for posts on Twitter?

140 characters

 

33) How can a company place itself as an expert in a certain area of expertise?

Actively answer questions in the Q&A section of the site

 

34) What type of status updates would drive visitors to the company site?

A link to a new press release hosted on the company site

 

35) What is meant by A/B testing in marketing?

Testing 2 versions of an advertisement to see which elicits the best response

 

36) Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Post links on the company blog to the YouTube videos

Use of keywords

 

37) How does a blog directly impact sales of a company?

Typically a blog does not directly create sales

 

38) What is meant by “micro-blogging”?

Blogs with limited individual posts, limited by character count typically

 

39) What do Connections on LinkedIn effectively represent?

People and other companies the user is connected to directly

 

40) What is the term adopted for updates posted by Twitter users?

Tweets

 

41) Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

Creating landing pages specific for each campaign

 

42) What feature does LinkedIn offer for pay accounts?

Increased abilities to connect directly and send messages to people

 

43) What is meant by Brand Management?

The company executive management team

 

44) What traditional marketing technique is YouTube closest to?

Television advertising

 

45) Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?

Search engine rankings will include hits on the blog as part of the overall website hits

 

 

46) What is the general purpose of posting a video blog routinely to YouTube?

It can be used to disperse the company contact information

 

47) What is the ultimate goal of a social network marketing plan?

Drive potential customers to the company and give them an action item to perform

 

48) What is “guerilla marketing”?

Marketing which relies on time and energy rather than a large dollar budget

 

49) How does YouTube serve a dual purpose in social media marketing?

It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

 

50) What is a “wiki”?

Interconnected and user-generated knowledge management systems

 

51) What should a company do for commercial advertisements on YouTube in order to maximize its effectiveness?

Ask the watcher to visit the company site at the end of the video

 

52) What is the overall goal of social media marketing for companies?

Increase company headcount

 

53) What is one measure a company can use to validate the usefulness of its video posts on YouTube?

The number of views of the video

The sales volume of the company

 

54) How can a company create a forum for dialogue on LinkedIn?

Post updates to the company status

Use of Groups

 

55) How is site traffic useful in evaluating marketing?

Ads can send receivers to a specific landing page, which can be tracked

 

56) Why is there no specific definition of what is social media marketing?

The concept is relatively new compared to traditional marketing and is still being defined

 

57) How do ebooks represent a form of marketing?

They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

 

58) Which of the following is an important aspect of creating blogs and posting content?

Posting at least once a month to the blog

 

59) How can a company convert posts on Twitter to sales?

Creating posts that drive followers to their site

 

60) What style of videos can a company post on YouTube?

Television Commercials

Product Demonstrations

 

61) Which of the following would be leveraging both social networks and traditional marketing?

A print advertisement in a magazine which drives people to a website where there is a free trial offer

62: A Hallway The page is used to:

Enable search engine bots to index the Doorway Pages

63: Which of the following statements is correct with regard to the description meta tag?

Google uses the meta description to generate the search engine results pages

64: Which of the following factors have an impact on the Google PageRank?

The total number of inbound links to a page of a website

 

65: Which search engine tec All-in-One WP Migrationhnology prevents the website from appearing in numerous top positions in the search engine result pages?

Sifting

 

66: Which of the following statements about FFA pages are true?

They are also called link farms

 

67: If you search for the term “IQ test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “IQ”?

No

68: Cloaking is a controversial SEO technique. What does it involve?

Offering a different set of web pages to the search engines

69: __________ uses crawls and directories to generate relevant results

Crawler-based Search Engines

70: Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?

Flux

71: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?

Correct answer: Stop words

 72: What is keyword density?

Correct answer: The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page

 73: Which of the following statements about Search Engine Optimization Techniques are correct:

Correct answer: It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

74: Which of the following activities could be looked down upon by Google as per their quality guidelines?

Correct answer: Intentionally adding keywords to the TITLE tags and ALT attributes

75: Which of the following statements regarding website content is correct?

Correct answer: Syndicating your content could lead to Google viewing the material as duplicate

76: Which of the following is an ethical SEO Technique?

Correct answer: None of the above

77: Google gives priority to themed inbound links

Correct answer: True

78: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?

Yahoo Search Term Suggestion Tool

 Correct answer: WordTracker

79: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

Correct Answer: By letting you know the percentage of users who entered the website and then left without viewing any other pages

 80: What is the function of “indexes” part of the Google search engine?

Correct answer: It helps to generate meaningful results based upon the user’s search term

81: The following robots meta tag directs the search engine bots:

<META NAME =” robots” CONTENT=”noindex,nofollow”>

Correct answer: Not to index the page and not to follow the links on the page

82: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting, or act?

Correct answer: Stemming

83: Which of the following can be termed as a good keyword selection and placement strategies?

Correct answer: 

·         Targeting synonym of the main keyword

·         Optimizing five or more keywords per page

 

84: If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?

 Correct answer: It will find pages about help within www. expert rating .com

85: What does the 302 server response code signify?

Correct answer: The page has temporarily moved

86: Which of the following does Google use to display characters of a web page’s Title Tag?

Correct answer: Title Tag Character count

87: Which of the following statements about Google’s technical and quality guidelines are true?

Correct Answer: It is advantageous if your web server supports the If-Modified-Since HTTP header

88: Which of the following factors does Google take into account while accessing whether or not a website is an authority website?

Correct answer: The number of in-bound natural links related to the website’s theme (or keywords)

89: Which of the following facts about Alexa are correct?

Correct answer: Alexa provides free data on relative websites visitor traffic

90: State whether the following statement is true or false.

A sitemap provides a list of internal links to user-accessible pages on a website

Correct answer: True

100: State whether true or false

The Yahoo Directory listing is a free service for commercial sites.

Correct answer: True

101: Which of the following statements about the Google Sitemap is correct:

Correct answer: The Sitemap acceptable to Google follows an XML format

102: While grading your website, Google gives credit to outbound links pointing to authority websites?

Correct answer: True

103: Which of the following website design guidelines have been recommended by Google?

Correct answer: Having a clear hierarchy and text lines

104: What will happen if you type the words ‘Certification–Networking’ in the Google search box?

Correct answer: Google will find the web pages about Certification that do not contain the word Networking

105: What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

Correct answer: It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

106: Which of the following actions could get you banned by Google?

Correct answer: Hiding text on the webpage

107: Which of the following statement about RSS is correct?

Correct Answer: It is a form of XML

108: What is the term for Optimization strategies that are in an unknown area of reputability/validity?

 A print advertisement in a magazine drives people to a website where there is a free trial offer

109. How does creating a social network marketing plan differ from a traditional marketing plan?

Creating posts that drive followers to their site

110:What non-financial measure of marketing is important to track?

New customer acquisition

111. Which of the following is an important aspect of creating blogs and posting content?

Social Media Optimization

112:What is a “vlog”

Video Blog

113. How do ebooks represent a form of marketing?

They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

114. Why is there no specific definition of what is social media marketing?

The concept is relatively new compared to traditional marketing and is still being defined

115. What should a company post on Twitter?

All of the above

116. How is site traffic useful in evaluating marketing?

Ads can send receivers to a specific landing page, which can be tracked

117. What would the marketing budget section of a marketing plan consist of?

The expected costs for each ad campaign based on the delivery method

118. How can a company create a forum for dialogue on LinkedIn?

Use of Groups

119. What is the method for being linked to other users on LinkedIn?

Your code : JKDKFLKSLKDN

Connections

120. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

The sales volume of the company 

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