Fiverr Test Social Media Marketing Answer-2021
Fiverr Test Social Media Marketing Answer-2021
1)How does creating a
social network marketing plan differs from a traditional marketing plan?
The staff requirements and skillsets for
social marketing are different
There is no need for a social marketing plan,
but social marketing plan is required for traditional marketing
2) What non-financial measure of marketing is
important to track?
CEO performance
New customer acquisition
3) What is a “vlog”?
4) What are the four P’s of marketing?
Product, Price, Place, Promotion
5) What should a company post on Twitter?
All of the above
6) What would the marketing budget section of the marketing plan consist of?
The expected costs for each ad campaign based
on the delivery method
7) What is the method for being linked to
other users on LinkedIn?
Connections
8) How often should a marketing plan be
revisited?
As often as needed in order to revisit the
plan of action and revise any new actions
9) What place does Pricing have in marketing?
Different pricing levels can be tested to see
what elicits the best consumer response
Marketing based on the pricing level relative
to the competition is important
10) Why is it important to post to a blog regularly?
Keep readers engaged and also gives search
engines content to index
11) What is meant by the concept of “viral” in social media?
Social media is spread to viewers by
the consumer, growing in popularity
12) How can LinkedIn serve the company aside
from social network marketing?
Job openings can easily be dispersed to
qualified candidates on LinkedIn
13) What is a “call to action”?
Giving an advertisement’s receiver a specific
direction such as ‘visit the site’
14) How far into the future should a company
plan its marketing activities?
Indefinitely
15) What is the main reason traditional marketing will never completely go away?
It’s proven to work time and again
16) What style of blogging would be most
effective for building relationships with customers?
Using the blog only for press releases
17) What can a company do to offset the cost
of running a blog?
Place ads on the blog which generate pay per
click income
18) What methods of social network marketing
should a company always use it?
Depends on the company, their product, their
audience
19) What is a contingency plan?
A set of actions to be taken
if the original plan does not perform as anticipated
20) How can a company use the same material
for both traditional and social network marketing?
Utilizing a television ad campaign online as
well on their site and sites such as YouTube
21) What is “social media optimization”?
Creating content which easily creates
publicity via social networks
Hiring people to create content for social
networks
22) What is meant by the “blogosphere”?
The interconnected community of blogs via
linking to each other
23) Which type of marketing would a company
blog be considered?
Social Network Marketing
24) What is a method of marketing on Facebook
which can reach several users by spending money?
Pay a third party to make posts to your
account
Facebook Pay Per Click placed advertisements
25) What can a company do on Facebook apart
from their page to create a following?
Use Groups, both companies originated and
posting to other groups
26) What do updates to Facebook status
resemble most closely?
Posts on Twitter
27) What is another term for “social media”?
Media Optimization
28) What should be the length of an effective
blog post?
A few sentences mixed with several links to
other sites and references
· A few paragraphs
29) What is meant by “Marketing Creative”?
The content for marketing and its creative
aspect
30) What is the term used for a person who is
receiving updates of another Twitter user’s updates?
Follower
31) What does the product portion of the 4 P’s
of marketing focus on?
The product or service being marketed to
consumers
32) What is the character limit for posts on Twitter?
140 characters
33) How can a company place itself as an
expert in a certain area of expertise?
Actively answer questions in the Q&A
section of the site
34) What type of status updates would drive
visitors to the company site?
A link to a new press release hosted on the
company site
35) What is meant by A/B testing in marketing?
Testing 2 versions of an advertisement to see
which elicits the best response
36) Using which of the following two methods
can a company ensure that the proper audience finds their YouTube videos?
Post links on the company blog to the YouTube
videos
Use of keywords
37) How does a blog directly impact sales of a
company?
Typically a blog does not directly create
sales
38) What is meant by “micro-blogging”?
Blogs with limited individual posts, limited
by character count typically
39) What do Connections on LinkedIn
effectively represent?
People and other companies the user is
connected to directly
40) What is the term adopted for updates
posted by Twitter users?
Tweets
41) Which of the following is an easy way to track
the website hits of a specific marketing campaign with a link to the company
website?
Creating landing pages specific for each
campaign
42) What feature does LinkedIn offer for pay
accounts?
Increased abilities to connect directly and
send messages to people
43) What is meant by Brand Management?
The company executive management team
44) What traditional marketing technique is
YouTube closest to?
Television advertising
45) Why is it important to have a company blog
hosted on the company web domain versus a third-party blogging site?
Search engine rankings will include hits on
the blog as part of the overall website hits
46) What is the general purpose of posting a
video blog routinely to YouTube?
It can be used to disperse the company contact
information
47) What is the ultimate goal of a social network marketing plan?
Drive potential customers to the company and
give them an action item to perform
48) What is “guerilla marketing”?
Marketing which relies on time and energy
rather than a large dollar budget
49) How does YouTube serve a dual purpose in
social media marketing?
It can be used as the forum for dispersing
company videos, as well as a host when embedding videos in sites outside of
YouTube
50) What is a “wiki”?
Interconnected and user-generated knowledge
management systems
51) What should a company do for commercial advertisements on YouTube in order to maximize its effectiveness?
Ask the watcher to visit the company site at
the end of the video
52) What is the overall goal of social media
marketing for companies?
Increase company headcount
53) What is one measure a company can use to
validate the usefulness of its video posts on YouTube?
The number of views of the video
The sales volume of the company
54) How can a company create a forum for
dialogue on LinkedIn?
Post updates to the company status
Use of Groups
55) How is site traffic useful in evaluating marketing?
Ads can send receivers to a specific landing
page, which can be tracked
56) Why is there no specific definition of
what is social media marketing?
The concept is relatively new compared to
traditional marketing and is still being defined
57) How do ebooks represent a form of
marketing?
They are often free, include useful
information, and direct the reader onto the company which created the ebook for
further information
58) Which of the following is an important
aspect of creating blogs and posting content?
Posting at least once a month to the blog
59) How can a company convert posts on Twitter
to sales?
Creating posts that drive followers to their
site
60) What style of videos can a company post on
YouTube?
Television Commercials
Product Demonstrations
61) Which of the following would be leveraging both social networks and traditional marketing?
A print advertisement in a magazine which
drives people to a website where there is a free trial offer
62: A Hallway The page is used to:
Enable search engine bots to index the Doorway
Pages
63: Which of the
following statements is correct with regard to the description meta tag?
Google uses the meta description to generate
the search engine results pages
64: Which of the
following factors have an impact on the Google PageRank?
The total number of inbound links to a page of
a website
65: Which search
engine tec All-in-One WP
Migrationhnology prevents the website from appearing in numerous top positions in the search engine result
pages?
Sifting
66: Which of the following statements about FFA pages are
true?
They are also called link farms
67: If you search
for the term “IQ test” in the Word Tracker keyword suggestion tool, will it
return the number of independent searches for the term “IQ”?
No
68: Cloaking is a controversial SEO technique. What does it
involve?
Offering a different set of web pages to the
search engines
69: __________ uses crawls and directories to generate
relevant results
Crawler-based Search Engines
70: Which term is commonly used to describe the shuffling
of positions in search engine results in between major updates?
Flux
71: Search engines do not index some common words (such as
“or”, “and”, “when”, and “in”) within the web page. What are these common words
called?
Correct answer: Stop words
Correct answer: The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count
on the page
73: Which
of the following statements about Search Engine Optimization Techniques are
correct:
Correct answer: It is not a good idea to have
the same anchor text for all inbound links as it could look automated to the
search engines
74: Which of the following activities could be looked down
upon by Google as per their quality guidelines?
Correct answer: Intentionally adding keywords
to the TITLE tags and ALT attributes
75: Which of the following statements regarding website
content is correct?
Correct answer: Syndicating your content could
lead to Google viewing the material as duplicate
76: Which of the following is an ethical SEO Technique?
Correct answer: None of the above
77: Google gives priority to themed inbound links
Correct answer: True
78: Which of the following free tools/websites could help
you identify which city in the world has the largest search for the keyword
“six sigma”?
Yahoo
Search Term Suggestion Tool
Correct answer: WordTracker
79: While optimizing your website it is important to
generate the right type of traffic, how does the Bounce Rate information help
in this regard?
Correct Answer: By letting you know the percentage of users who entered the website and then left without viewing any other pages
80: What
is the function of “indexes” part of the Google search engine?
Correct answer: It helps to generate
meaningful results based upon the user’s search term
81: The following robots meta tag directs the search engine
bots:
<META NAME =” robots” CONTENT=”noindex,nofollow”>
Correct answer: Not to index the page and not
to follow the links on the page
82: What is the name of the search engine technology due to
which a query for the word ‘actor’ will also show search results for related
words such as actress, acting, or act?
Correct answer: Stemming
83: Which of the following can be termed as a good keyword
selection and placement strategies?
Correct answer:
· Targeting synonym of the main keyword
· Optimizing five or more keywords per page
84: If you enter ‘Help site:www.expertrating.com’ in the
Google search box, what will Google search for?
Correct answer: It will find pages about help within
www. expert rating .com
85: What does the 302 server response code signify?
Correct answer: The page has temporarily moved
86: Which of the following does Google use to display characters of a web page’s Title Tag?
Correct answer: Title Tag Character count
87: Which of the
following statements about Google’s technical and quality guidelines are true?
Correct Answer: It is advantageous if your web server supports the If-Modified-Since HTTP header
88: Which of the following factors does Google take into
account while accessing whether or not a website is an authority website?
Correct answer: The number of in-bound natural
links related to the website’s theme (or keywords)
89: Which of the following facts about Alexa are correct?
Correct answer: Alexa provides free data on
relative websites visitor traffic
90: State whether the following statement is true or
false.
A sitemap provides a list of internal links to user-accessible pages on a website
Correct answer: True
100: State whether true or false
The
Yahoo Directory listing is a free service for commercial sites.
Correct answer: True
101: Which of the following statements about the Google Sitemap is correct:
Correct answer: The Sitemap acceptable to
Google follows an XML format
102: While grading your website, Google gives credit to
outbound links pointing to authority websites?
Correct answer: True
103: Which of the following website design guidelines have
been recommended by Google?
Correct answer: Having a clear hierarchy and
text lines
104: What will happen if you type the words ‘Certification–Networking’ in the Google search box?
Correct answer: Google will find the web pages
about Certification that do not contain the word Networking
105: What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
Correct answer: It will disallow Google from
crawling any of the dynamically generated pages. It will allow the AltaVista
scooter bot to access every page
106: Which of the following actions could get you banned by
Google?
Correct answer: Hiding text on the webpage
107: Which of the following statement about RSS is correct?
Correct Answer: It is a form of XML
108: What is the term for Optimization strategies that are
in an unknown area of reputability/validity?
A print advertisement in a magazine drives
people to a website where there is a free trial offer
109. How does creating a social network marketing plan differ
from a traditional marketing plan?
Creating posts that drive followers to their
site
110:What non-financial measure of marketing is important to
track?
New customer acquisition
111. Which of the following is an important aspect of creating
blogs and posting content?
Social Media Optimization
112:What is a “vlog”
Video Blog
113. How do ebooks represent a form of marketing?
They are often free, include useful
information, and direct the reader onto the company which created the ebook for
further information
114. Why is there no specific definition of what is social media
marketing?
The concept is relatively new compared to
traditional marketing and is still being defined
115. What should a company post on Twitter?
All of the above
116. How is site traffic useful in evaluating marketing?
Ads can send receivers to a specific landing
page, which can be tracked
117. What would the marketing budget section of a marketing plan
consist of?
The expected costs for each ad campaign based
on the delivery method
118. How can a company create a forum for dialogue on LinkedIn?
Use of Groups
119. What is the method for being linked to other users on
LinkedIn?
Connections
120. What is one measure a company can use to validate the
usefulness of its video posts on YouTube?
The sales volume of the company
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